 Social networking sites (Facebook and Twitter) and online web video (BBC iPlayer) have fast become the online activity of choice at the expense of online shopping. This is due to a combination of the current ecconomic downturn and advances in online video quality and social networking applications. According to figures from web-monitoring firm Hitwise, 8.6 per cent of all UK internet visits went to online retail websites and 9.8 per cent to social-networking websites. This just proves how important and effective a quality social media campaign can be to a company.
If you think that social media could be a help to you then contact me for a chat.
Web video more popular than shopping [Webuser] |
 Many people continue to use Flash to design their websites. I appreciate the value of Flash elements (think streaming video and interactive banner adverts) but would argue that it is not usually cost effective and is often relatively inefficient.
Building an entire site in Flash is wrong for many reasons:
- Search engines do not like Flash: One of 3B's primary objectives is to optimise our clients' sites for search engines (SEO). No search engine can "fully" index a flash site's content which means that you will never fulfil your site's potential.
- Flash requires more bandwidth: Sites designed in flash can take longer to load/process and require the Flash plug-in to work successfully - something that doesn't come as standard on new computers, and most mobile browsers have huge problems with (iPhone!).
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Read more... [Flash... Arrrrrrghhh!!!]
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 The Web and mobile phone technologies that we use today are constantly evolving. If we compare how we used our phone four years ago with today's use then the next four years should be very interesting. Mobile phones are incorporating more and more of the functionality that we come to expect from computers. Mobility is the key. People have busier lives and want more information and functionality "on the go". All the signs show that this will only increase in the future.
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Read more... [The convergence of the Internet and the Phone by 2012]
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 It's an obvious statement to make but the iPhone has set a benchmark in the mobile phone industry. This phone more than any other has that "Wow" factor which means if you see someone using it, you instantly want to grab it off them and play with it.
Younghee Jung (a senior design manager at Nokia) predicts that by 2012 fifty per cent of the world will own a mobile phone (more than any other electronic device). This wireless penetration means that it is becoming increasingly important to target existing customers with new and improved technologies/devices.
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Read more... [The iPhone effect - Smartphones are coming!]
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