Social networking sites (Facebook and Twitter) and online web video (BBC iPlayer) have fast become the online activity of choice at the expense of online shopping. This is due to a combination of the current ecconomic downturn and advances in online video quality and social networking applications. According to figures from web-monitoring firm Hitwise, 8.6 per cent of all UK internet visits went to online retail websites and 9.8 per cent to social-networking websites. This just proves how important and effective a quality social media campaign can be to a company. If you think that social media could be a help to you then contact me for a chat. Web video more popular than shopping [Webuser]
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